Supporting Fundraising in Your Organization - Participant Guide

With this course you will increase the knowledge and ability to:  make changes over clients through the services of the organization.

8-Hour Course

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$24.95

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Course Description

Students will be introduced to how each individual in an organization can support fundraising. Students will also learn the fundraising process and be able to deliver stories and speeches that solicit interest from potential donors.

 

Objectives

  •  Participants will deliver a story that identifies a change brought to clients through the services of the organization
  • Participants will write and deliver a cold call speech
  • Participants will solicit a donation in the form of a letter, a cold call script, planning an event, and presenting pertinent information for a grant



Course Outline

 

Part 1: Your role in the fundraising process

Introduction                                                                                         

What is fundraising?                                                                            

The pretend room                                                                                 

The fundraising process                                                                     

 

Part 2: Why people give

Introduction                                                                                       

The giving relationship                                                                       

Why do you give?                                                                              

Why do people give?                                                                         

Individual reasons for giving                                                   

Corporate reasons for giving                                                  

Grants and foundations                                                                     

 

Part 3: Identification – Potential givers are everywhere

Introduction                                                                                       

Step 1 – Identification                                                                       

 

Part 4: Cultivating the giving relationship

Introduction                                                                                       

The giving relationship                                                                       

Cultivation                                                                                         

The activity of cold calling                                                                

Telling your story                                                                               

Constructing a good story                                                                 

Tailoring a good story                                                            

 

Chapter Five: The art of solicitation

Introduction                                                                                       

Addressing anxiety                                                                            

The cold call                                                                                       

Constructing a cold call script                                                           

The solicitation letter                                                                         

Planning an event                                                                               

Writing a grant                                                                                   

Other things to remember when writing a grant                                

The art of soliciting                                                                            

Event planning outline                                                                       

Event budget                                                                                     

Solicitation letter                                                                                

Grant requirements outline                                                                

Presentation outline                                                                           

Presentation Takeaways                                                                     

 

Chapter Six: Stewardship

Introduction                                                                                       

Define stewardship                                                                            

The thank you letter  

 

Click here to purchase this guide in Spanish.

  • Format: Laser Printed
  • Paperback: Spiral-Bound
  • Set Includes: Instructor guide, activities, handouts and full-color PowerPoint presentation

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