Getting Started with Social Media, Participant Guide

Everyone is using Social Media, right? Before you dive in, it’s best to test the waters. This course will allow you to engage in activities to better understand how Social Media can benefit an organization and tie it to the organization’s key business drivers.

4-Hour Course

More details


$14.95

100 items in stock

Course Description

Everyone is using Social Media, right? Before you dive in, it’s best to test the waters. This course will allow you to engage in activities to better understand how Social Media can benefit an organization and tie it to the organization’s key business drivers. You will explore different Social Media platforms to begin to identify which of the many options are a good fit for a organization’s business goals. The course will also observe how other companies are taking advantage of Social Media. To complete the course, you will review tools that are available on the World Wide Web that can assist in managing this new element. Overall, you will gain a broad scope of Social Media and will begin to assess how it can benefit an organization’s business goals.

 

Objectives

  • Participants will document the benefits of Social Media in relation to their organization’s business goals.
  • Participants will differentiate which of the Social Media platforms are best suited for their organization.
  • Participants will analyze the time and tools required to manage their organization’s Social Media presence.



Course Outline

 

 Part 1: The Benefit of Social Media for Your Organization

Video Introduction

Explore the benefits of Social Media

Tie Social Media  benefits to my organization's key business  drivers

 

Part 2: Introduction to Social Media Platforms

Social Media Platforms

How much do I "like" to "retweet"?: Understanding Social Media lingo

 

Part 3: Review and Select: Which Social Media Platforms are the Best Fit for My Organization?

Facebook®

Twitter®

Linkedin®

YouTube®

See how others do it

What platforms are the best fit for my organization?

 

Part 4: Social Media Management in Your Organization

Free Social Media tools

Social Media time management to allow you to still do your day job

Getting your feet wet

 

Click here to purchase this guide in Spanish.

  • Format: Laser Printed
  • Paperback: Spiral-Bound
  • Pre/Post assessments may be purchased separately: Available on-line or hard copy
  • Instructor Set may be purchased separately: Set includes instructor guide, activities, handouts and full-color PowerPoint presentation
  • Participant Guide available in Spanish

30 other products in the same category:

Cart  

No products

Shipping $0.00
Total $0.00

Cart Check out